Roasty Coffee had great reviews and bad SEO. People driving by came in, but no one searching 'coffee near me' found them. We rebuilt their listing, added local content, and the morning rush got busier than weekends.
Roasty Coffee had been open for three years in a walkable neighborhood. Their coffee was good, their pastries were better, and they had a loyal weekend crowd. Weekday mornings were quieter than they should have been, considering they were a block from two office buildings and across from a yoga studio.
Emma, the owner, didn't think she had a marketing problem. Her Yelp reviews averaged 4.8, her Instagram had 2,400 followers, and the regulars knew her by name. But every Tuesday at 9am, only half the seats were full. She thought it was just the nature of the business.
When we audited their online presence, the problem was obvious. Roasty wasn't ranking in the map pack for 'coffee near me' searches from anyone more than a block away. Their Google Business Profile was a stub: hours, an address, no photos. People searching for coffee saw the three Starbucks within walking distance and went there.
We rebuilt the Google Business Profile from scratch. Hours including the weird Sunday brunch hours. Photos: the espresso machine, the pastries in the case, the seating area, the staff at work. Six categories, not just 'coffee shop'. Posts started going up every week: new seasonal drinks, pastry photos, the schedule for the upcoming jazz night.
The website got a basic refresh. Not fancy. Mobile-first, with a giant photo of the storefront so people walking by could match the look. A menu page with prices. A 'find us' section with parking notes and the cross-street most people knew. And critically, a 'best coffee in [neighborhood]' blog post that targeted the long-tail searches Emma's neighbors actually ran.
Reviews were the next focus. Roasty had 47 Google reviews when we started. We installed a small countertop sign with a QR code and a one-line ask: 'Loved your coffee? A Google review really helps.' No incentive, no discount, just the ask. Three months later they had 134 reviews at 4.9 stars.
By month 4, Roasty was ranking in the top 3 of the map pack for 'coffee shop near me' across the entire surrounding neighborhood. Weekday foot traffic from new customers went up 62%. The two office buildings finally became regulars. Emma added a second barista to the morning shift.
Let's build a website and strategy that brings you consistent leads.