Lead Generation and Funnel Optimization

Everything included

Lead capture setup

We design forms and calls-to-action that encourage visitors to contact you.

Funnel optimization

We guide visitors step-by-step toward taking action.

Conversion optimization

We improve your website so more visitors turn into inquiries.

Retargeting strategy

We bring back visitors who didn't convert the first time.

Landing page optimization

We create pages focused on generating leads.

Performance tracking

We track what's working and continuously improve results.

Turn traffic into real customers

Getting traffic is only part of the process, what matters is turning visitors into leads. We focus on optimizing your website and user journey so more people take action, contact you, and become customers.

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A site that turns visitors into paying customers

Erko Jun had the audience but nothing to sell it. We built erkojun.com from scratch: visitors answer a few questions, pay by card, and get a plan generated for their body and goal as a PDF within seconds. No manual follow-up in between.

Read the case study

A small business owner taking a call while working — A meaningful share of people will never fill in a form. Make calling easy for them.

A clear path to results

Analyze & identify gaps

We review your website and find where you're losing potential leads.

Optimize & improve

We improve your pages, funnels, and calls-to-action.

Track & scale

We monitor results and continuously improve your lead flow.

Traffic is not the problem

Most businesses that come to us about leads do not have a traffic problem. They have a conversion problem, and pouring more visitors into it just makes the leak more expensive.

The pattern is consistent. Someone lands on a page that talks about the company rather than the problem. They cannot immediately confirm the business does the specific thing they need in the specific place they are. There is no obvious next step near the point where they finish reading. So they go back to the results page and call the next name on it.

Fixing that is not a redesign. It is a series of small structural decisions: what the page says first, where the next step sits, how many questions the form asks, and whether a phone number is visible for the people who will never fill in a form at all.

The IMANI MODE storefront we built — Real work: IMANI MODE, where the checkout carries the brand instead of a default template.

What we change

The first screen, so a visitor confirms in seconds that you do their job in their area.

The path to contact: fewer fields, a visible phone number, and a next step near wherever a person is likely to stop reading.

The pages that already get traffic but produce nothing, which is usually where the fastest wins are hiding.

Tracking, so the next round of decisions is based on what actually happened.

How we approach it

One change at a time, measured, so you learn which change did the work
Clearer first screens, shorter forms, a visible phone number, proof near the decision
We tell you what we are changing and why before we change it
We say when a page is already fine rather than bill for redoing it

How we find where the leads are leaking

Before changing anything, we work out where people are actually dropping out. Guessing is expensive.

Look at what already gets traffic There is usually one page pulling most of the visitors and converting almost nobody. That page is where the cheapest wins live, and it is rarely the homepage.

Use the site the way a customer would On a phone, on mobile data, in a hurry, without knowing your company. Most conversion problems are obvious within thirty seconds of doing this and invisible from a desktop with the site already loaded.

Count the friction Every field, every step, every moment a visitor has to decide something. Then remove whatever is there for internal convenience rather than for the customer.

Make the next step unmissable A visible phone number for the people who will never use a form, and a form short enough to finish for the people who will.

Track it properly, then change one thing at a time Otherwise you learn nothing about which change did the work.

Why visitors leave without contacting you

In rough order of how often we find them.

They cannot confirm you cover their areaA service business without its service area stated plainly loses everyone who is not willing to check. Put the places you serve in words on the page.
They cannot tell if you do their specific job"Full-service solutions" answers nothing. A list of the actual jobs you take, in the words customers use for them, answers it immediately.
The form asks too much too earlyCompany name, budget, preferred contact time, how they heard about you. Each field is a reason to stop. Ask for a name and an email, then have a conversation.
There is no price signal anywhereYou do not have to publish a rate card, but a starting point or a range stops people bouncing to find one. It also filters out the enquiries you did not want.
No proof that anyone has hired you beforeReviews, a real case, a named person. Trust does the work that persuasion cannot.
The next step is at the bottom of a long pagePeople finish reading at different points. The next step should be near wherever that is, not only at the end.

The kind of conversion work we do

A small service business gets hired because it feels like a safe pair of hands. So the work is aimed at making that easy to believe: a first screen that confirms you do their job in their area, proof that other people have hired you, and a next step that is obvious wherever they happen to stop reading.

In practice that means clearer headings, shorter forms, a phone number that is easy to tap, service areas written out in words, and reviews placed where someone is actually deciding rather than parked on a testimonials page nobody visits.

It is unglamorous and it holds up over time, which matters more than a quick lift on a single metric. We work on your website and your enquiry flow, which is the part we can genuinely influence.

More traffic or better conversion first?

Conversion first, almost always. Doubling visitors to a page that converts nobody doubles nothing, and traffic is the more expensive of the two to buy.

The exception is a genuinely new site with almost no visitors, where there is not enough behaviour to learn from yet. There, the honest answer is that you need the search work first, and the conversion work becomes worth doing once people are arriving.

If you are not sure which situation you are in, that is a twenty-minute question and we do not charge for answering it.

Common questions

Why does my website get visitors but no inquiries?

Almost always one of three things: the visitor cannot tell within a few seconds whether you do the specific thing they need, there is no obvious next step near where they finish reading, or the form asks for more than the situation warrants. A five-field form for a plumbing emergency loses to a phone number every time.

How many fields should a contact form have?

As few as the job genuinely requires. Our own inline forms ask for a name and an email, because that is enough to start a conversation and everything else can be asked in the reply. Every extra field costs you completions, and the fields people add for internal convenience cost the most.

Do you track where leads come from?

Yes. Google Analytics is set up on every build, and form submissions are traceable so you can see which pages and which sources produce inquiries. Without that you are optimising blind, and most of the time the page you assume is doing the work is not the one doing it.

Can you improve lead generation on a site you did not build?

Usually yes. Conversion work is mostly structural, and it does not require rebuilding the site. If the platform is so slow or so locked down that changes are impractical, we will tell you that up front rather than bill for fighting it.

Is lead generation the same as more traffic?

No, and confusing the two is expensive. Doubling traffic to a page that converts nobody doubles nothing. Fixing why visitors leave is usually cheaper and faster than getting more of them, which is why we look at conversion before we look at volume.

We have written this up for specific trades too, including roofing companies.

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